To effectively disseminate information on the policies, programmes and achievement of Government while ensuring free flow of information to the public and safeguarding freedom of the press and media in general.
To communicate and publicize the Government's Flagship programmes directly to the beneficiaries through appropriate multimedia public campaigns down to the grassroots level.
Strengthen and expand infrastructural support in order to create opportunities for young talent to develop its potential in the fields of print media, electronic media and films.
To promote, facilitate and develop the Broadcasting Industry in India and strengthen the Public Service Broadcaster.
Adopt a structured and time bound approach towards evolving a sound and accurate 'Rating' system for Broadcasting Sector which has an over-riding impact on content creation by Broadcasters.
Activate the process to evolve Public Private Partnership (PPP) mode in the entertainment and media sectors with industry bodies like CII, FICCI, ASSOCHAM etc.
To promote and develop good and value based cinema for healthy entertainment of people of all ages and create a policy framework for achieving this.
To restore, digitalize, preserve and enhance public access to the archival wealth of films, video and audio resources.
Make India the hub for Animation, Gaming and VFX Sector utilizing the comparative advantage of India in this sector.
Cambat film music and video piracy in coordination with other concerned agencies.
Celebrate 100 years of films in 2013,
Ensure transparency in decisions making and eliminate delays in implementation at all levels.