MISSION OF THE MINISTRY
  • To effectively disseminate information on the policies, programmes and achievement of Government while ensuring free flow of information to the public and safeguarding freedom of the press and media in general.
  • To communicate and publicize the Government's Flagship programmes directly to the beneficiaries through appropriate multimedia public campaigns down to the grassroots level.
  • Strengthen and expand infrastructural support in order to create opportunities for young talent to develop its potential in the fields of print media, electronic media and films.
  • To promote, facilitate and develop the Broadcasting Industry in India and strengthen the Public Service Broadcaster.
  • Adopt a structured and time bound approach towards evolving a sound and accurate 'Rating' system for Broadcasting Sector which has an over-riding impact on content creation by Broadcasters.
  • Activate the process to evolve Public Private Partnership (PPP) mode in the entertainment and media sectors with industry bodies like CII, FICCI, ASSOCHAM etc.
  • To promote and develop good and value based cinema for healthy entertainment of people of all ages and create a policy framework for achieving this.
  • To restore, digitalize, preserve and enhance public access to the archival wealth of films, video and audio resources.
  • Make India the hub for Animation, Gaming and VFX Sector utilizing the comparative advantage of India in this sector.
  • Cambat film music and video piracy in coordination with other concerned agencies.
  • Celebrate 100 years of films in 2013,
  • Ensure transparency in decisions making and eliminate delays in implementation at all levels.